Search engine optimization (SEO) is the process of affecting the visibility of a website or webpage in search engine results pages. A successful SEO strategy includes both on-page and off-page optimization. Aside from that, web design is also an integral part of SEO because it impacts how well a site ranks for specific keywords in search engines. Only an experienced SEO company can improve a site’s ranking is by using appropriate tags that help readers find relevant content easily.
Read on to know the other factors that combine SEO experts with web design.
Images
You may think that copy is the only element of your site that can be optimized, but that’s not the case. Your designers should keep a few best practices in mind when uploading images to your site as well.
File names
Your images should all have descriptive, logical file names. Although it may require a little more work than simply leaving them with names like “IMG_0035.jpg”, this will help search engines “see” your images and put them into context.
File size
Although large, high quality images are certainly visually appealing, your designer should try to keep file sizes as small as possible. Large files can slow down page load times, which not only provides a poor user experience, but also increases your bounce rate—and damages your rankings.
Alt tags
In addition to their file names, your images should also have optimized alt tags. Small business SEO company ensures that descriptions help search engines determine what is being depicted, and users can read it when they mouse over an image. Alt tags also help visually impaired users (and users whose browsers do not support your files) understand what is being shown, which is important for accessibility reasons.
Site architecture
The amount of influence your designer has over your site architecture will vary depending on how involved a small business SEO company is in the process. But it plays a huge role in your site’s ability to rank.
Navigation
Navigation is one of the most important components of a great user experience, and because of that, an affordable company SEO keeps the content simple. The easier it is for your site visitors to find what they need, the more likely they’ll be to convert. Easy-to-use navigation also lowers the chances that your visitors will get confused and leave your site, which can lower your bounce rate and improve your rankings.
URL structure
A cheap SEO company certifies that each webpage contains a descriptive URL that describes the content on the page. Words should be divided by hyphens (NOT underscores), and you can include a few relevant keywords. URLs with descriptive words (as opposed to random numbers and letters) will help search engines understand your pages, and they will also be easier for your site visitors to remember.
Mobile optimisation
Mobile optimization is one of the essential elements that has been mastered by an SEO company and web designers. In SEO, you want to optimize your website design, so it loads quickly on mobile phones. You also want to give mobile users a better user experience, so your website content is also easily viewed on mobile phones and tablets.
Speed
Speaking of mobile, speed is also a vital factor when viewing content or any website on a mobile phone. In fact, speed isn’t only applied to mobile optimization. It’s also a crucial element when viewing websites on desktops or laptops. A lot of factors can contribute to the website loading speed. For instance, uploading big files on your site will hinder speed. This means you have to ensure that your images and videos are also optimized for speed.
Code
Designers have a few options when it comes to the code they use to render the major design elements of your site. Most stick to HTML and CSS, and for good reason. While Flash sites may look cool, they are extremely difficult to optimize, and as a result, they don’t have great chances of ranking well in search engines. Designers who know how to navigate different design elements would get the favour of SEO experts.
Businesses can expand faster by hiring the right SEO company. However, determining the best applicant might be overwhelming. Yet if a candidate prioritises all of the details above, then this individual would be the one. Only a reputable SEO company like Position1SEO may provide such a specialist.
Read on to know the other factors that combine SEO experts with web design.
Images
You may think that copy is the only element of your site that can be optimized, but that’s not the case. Your designers should keep a few best practices in mind when uploading images to your site as well.
File names
Your images should all have descriptive, logical file names. Although it may require a little more work than simply leaving them with names like “IMG_0035.jpg”, this will help search engines “see” your images and put them into context.
File size
Although large, high quality images are certainly visually appealing, your designer should try to keep file sizes as small as possible. Large files can slow down page load times, which not only provides a poor user experience, but also increases your bounce rate—and damages your rankings.
Alt tags
In addition to their file names, your images should also have optimized alt tags. Small business SEO company ensures that descriptions help search engines determine what is being depicted, and users can read it when they mouse over an image. Alt tags also help visually impaired users (and users whose browsers do not support your files) understand what is being shown, which is important for accessibility reasons.
Site architecture
The amount of influence your designer has over your site architecture will vary depending on how involved a small business SEO company is in the process. But it plays a huge role in your site’s ability to rank.
Navigation
Navigation is one of the most important components of a great user experience, and because of that, an affordable company SEO keeps the content simple. The easier it is for your site visitors to find what they need, the more likely they’ll be to convert. Easy-to-use navigation also lowers the chances that your visitors will get confused and leave your site, which can lower your bounce rate and improve your rankings.
URL structure
A cheap SEO company certifies that each webpage contains a descriptive URL that describes the content on the page. Words should be divided by hyphens (NOT underscores), and you can include a few relevant keywords. URLs with descriptive words (as opposed to random numbers and letters) will help search engines understand your pages, and they will also be easier for your site visitors to remember.
Mobile optimisation
Mobile optimization is one of the essential elements that has been mastered by an SEO company and web designers. In SEO, you want to optimize your website design, so it loads quickly on mobile phones. You also want to give mobile users a better user experience, so your website content is also easily viewed on mobile phones and tablets.
Speed
Speaking of mobile, speed is also a vital factor when viewing content or any website on a mobile phone. In fact, speed isn’t only applied to mobile optimization. It’s also a crucial element when viewing websites on desktops or laptops. A lot of factors can contribute to the website loading speed. For instance, uploading big files on your site will hinder speed. This means you have to ensure that your images and videos are also optimized for speed.
Code
Designers have a few options when it comes to the code they use to render the major design elements of your site. Most stick to HTML and CSS, and for good reason. While Flash sites may look cool, they are extremely difficult to optimize, and as a result, they don’t have great chances of ranking well in search engines. Designers who know how to navigate different design elements would get the favour of SEO experts.
Businesses can expand faster by hiring the right SEO company. However, determining the best applicant might be overwhelming. Yet if a candidate prioritises all of the details above, then this individual would be the one. Only a reputable SEO company like Position1SEO may provide such a specialist.